Fashion photography is probably the best known type of commercial photography, as these types of photographs show up in advertisements as well as editorials in magazines.

Getting Started in Commercial Photography: What Is Commercial Photography?

1.How do commercial photographers promote businesses?

Most commercial photography professionals will not take on an industrial photographic shoot. A common method of promoting businesses is through architectural and building photography, where the business can be seen as a product.

2.What is a commercial photographer contract?

This contract outlines clear expectations for photographing a commercial product, service, or individual, and creates a legal relationship with the client. A commercial contract protects your copyright and maximizes your earnings with the following provisions: Usage: Sets permission on how anyone the commercial use of your images.

3.What is fashion photography?

Fashion Photography. Fashion photography is probably the best known type of commercial photography, as these types of photographs show up in advertisements as well as editorials in magazines.

Commercial photography is a genre you may have seen used often as a term, but you might not know precisely what it means or how to get into it. Commercial usually means relating to sales or the process of running a business, and this is precisely what you will expect from this photography genre as well.

so what exactly is commercial

photography even among photographers

this is often confused first it’s easier

to define what isn’t commercial

photography versus what is so let’s go

over some of the types of photography

that are not commercial

the first is personal usage or b2c type

of business b2c stands for business to

customer that’s where you as the

photographer the business are creating

something that goes directly to the

customer without anything in between

this includes weddings families and

senior portraits if you have that type

of business that’s great but that’s not

what we’re going to be covering in this

course

next is editorial editorial tells

commercial sells if you do editorials

then your images are probably showing up

in magazines or newspapers and they’re

telling more of the story versus trying

to sell anything specific whether that’s

a person or a product so if you’re doing

editorial work the fee structures are

drastically different and sometimes

significantly lower than commercial and

that’s still an OK business model but is

not what we’re going to be talking about

in this course what we’re talking about

in this course is commercial photography

commercial photography is a service you

as the photographer are creating a b2b

type of service which means

business-to-business when it comes to

style commercial clients could be

looking for anything whether it’s clean

and natural stylized and polished or raw

and gritty style is really determined by

that company’s brand and how they intend

to use the photo

remember commercial photography is

persuasive the clients hiring you to

create a mood that sells their product

their product could be a physical actual

item or it could be just a company image

or it could even be a person such as if

you’re doing actors head shots or promo

work if you’re a wedding photographer

and you sell an image like this to a

company for their advertising whether

it’s a venue florist or even a web

hosting company that caters to other

wedding industry professional

just because that you’re selling a

commercial usage for that image doesn’t

mean that the entirety of your business

is a commercial photography business

while some consumer photography work

blurs the lines of turning into

commercial photography I still want to

focus in this course about just building

a commercial photography business that

is selling to other businesses so now

you know what defines commercial

photography in the next lesson we’re

going to be taking a look at your role

in the commercial photography industry

and the other types of people that

you’re going to work with