What if the growth of social media is coming to an end?

Talking about the influence that social networks have taken in our lives is a trivial matter. In the space of fifteen years, platforms such as Facebook, Twitter, Instagram, TikTok, Snapchat, and even YouTube have experienced stratospheric growth. This is clearly felt in the results of these companies. Moreover, many of them record turnover greater than the GDP of certain States .

metaverse can they restart the machine?

In recent times, the popularity of the web giants has however declined following to the various scandals which have been in the news. From issues related to the protection of our personal data to mental health, or the dissemination of disinformation, these services do not have a good press.

Should we see a cause and effect? Anyway, the Statista portal has just unveiled a very interesting infographic. According to global data, the time internet users spend on social media may have peaked. Thus, in 2012 this total amounted to 90 minutes, but we can see that from 2018, the latter revolves around 140 minutes per day. It should even be slightly down this year, going from 145 to 142 minutes.

Are we spending more or less time on social media?

Despite an increase since 2012, our chart also shows a stagnation over recent years, which might suggest perhaps the shine of social media has worn off.

Wondering for what reasons?

– Statista (@StatistaCharts) November 29, 2021

Of course, you have to be careful and you will have to follow these figures over time. However, the growth in the use of these platforms seems to have reached a plateau. As Statista points out, there is nonetheless a market potential that has not yet been exploited in certain developing countries.

The situation is not lost on the managers of these companies. Thus, Mark Zuckerberg has recently insisted a lot on the development of the metaverse. Facebook even renamed itself Meta for the occasion and announced the hiring of 10 000 new recruits in Europe for go ahead on this project. It remains to be seen whether the public will be willing to spend even more time online?