In search engine optimization, OnPage optimization means all SEO measures that are carried out on your own website. Optimization with the help of third-party websites (such as link building or the entry in Google My Business) is not taken into account. Hence the name “OnPage Optimization“, since the optimizations are carried out “on the page”.
The OnPage optimization can be divided into two areas: The optimization of individual areas that only appear on a single subpage, such as the optimization of the textual content per subpage or the optimization of images in the main text area. And secondly, the areas that affect the entire website, such as page speed optimization for faster loading times.
What exactly does OnPage optimization mean?
Furthermore, there are optimization measures that you can see directly as a user, such as changes to texts and the addition of interesting search terms (keywords). And there are optimization measures that are rather invisible, such as optimizing the title tag and meta tags for more appealing search results.
And you can differentiate between measures that are aimed at directly improving your own position in search engines and, in contrast, measures that are created to visually increase the display in search engines. Not every measure is a direct ranking factor, but indirect measures can also make a big difference.
What exactly does On Page optimization mean?
Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
How does on Page SEO work?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
What is on and off page optimization?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs)
What is on page SEO score?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. Your site’s final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile.