What are the individual components of On Page Optimization? A sensible OnPage optimization includes:

Basic website optimization measures

  • Website structure and url structure
  • Sitemap creation
  • Crawlability or investigability of search engines
  • Indexing management
  • Forwarding of no longer accessible content
  • Pagespeed optimization for fast loading times
  • Mobile-friendly optimizations
  • Duplicate content avoidance

Finding out interesting keywords

  1. Which search terms are interesting for which subpages?
  2. What are users actually looking for?
  3. Which search terms have a higher search volume than others?
  4. Which search terms do competitors use that I could also use?

In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

Invisible OnPage optimizations per subpage

  • Title optimization
  • Meta description optimization
  • If necessary, optimization of further meta tags
  • Canonical tag optimizations against duplicate content
  • Schematic awards for search engines

Optional: Social tags for better presentations e.g. B. in Facebook Share Postings

Visible optimization of content

  • Optimization of texts
  • Adding interesting search terms
  • Adding and optimizing headings
  • Adding meaningful internal links
  • Adding and optimizing media content, such as image optimizations or video optimizations

We will now go into more detail about the individual OnPage areas.