New York (CNN Business)During the depths of the pandemic, all 1,400 Orangetheory Fitness studios around the globe went darkish. The future appeared bleak for this health model identified for its intense indoor exercise courses, together with the entire gym industry.

But Orangetheory survived. And now it is pushing forward on growth plans.

It was a scramble, however the privately held firm saved its studios afloat by serving to them faucet Covid-19 relief funds, renegotiate with landlords and launch various exercise choices together with a digital app.

    “Without that really tough partnership and working together, we might not have been able to sustain the whole year,” Dave Long, Orangetheory co-founder and CEO, advised CNN Business.

    That was the worry earlier this yr, mentioned Long, who recalled the spring as a “high-stress period every single day.” Rival health manufacturers together with Gold’s Gym, 24 Hour Fitness and the proprietor of New York Sports Club all filed for bankruptcy.

    With hire funds piling up, Orangetheory franchisees furloughed their studio employees and company headquarters laid off 20% of its workforce. Member accounts had been “frozen” as gym rats turned to Peloton, took up running or turned their properties into makeshift gyms.

    Long and his crew set to work on a digital exercise app whereas serving to studio house owners entry authorities support and negotiate offers with their landlords.

    Months later, regardless of the worsening pandemic, about 90% of Orangetheory 90% studios are open in some capability, counting on social distancing, masks, cleansing, smaller courses and outside exercises the place climate permits.

    Here we go again: The US could start losing jobs very soon

    Orangetheory is optimistic sufficient in regards to the future that it is opened almost three dozen studios since August, most of them within the United States. Some of those had been slated to open this spring and summer time however had been delayed by well being restrictions.

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