take-two-offers-zynga-in-$-12-billion-deal

Take-Two offers Zynga in $ 12 billion deal

© unitysphere / 123 RF. COM Barely are we entering the year 2022 that the most important transfer window of this beginning of year has just fallen: Take-Two , the American publisher behind Grand Theft Auto and NBA 2K , just announced the acquisition of Zynga , one of the leaders in mobile video games, for a tidy sum of money. The details of this astonishing transaction are described in the official statement of the two groups published on the site BusinessWIre .

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Billion in mobile

Take-Two thus repurchases all the outstanding shares of Zynga for the sum of 9, 64 $ per share — or an estimate of 12, $ 7 billion for Zynga, for an increase of 64% of the average closing price of the January 7. To contextualize the importance of this amount of money, we recall that the takeover of ZeniMax Media (Bethesda) by Microsoft, at the time considered to be one of the most important agreements of its kind in the history of the industry, had cost 7.5 billion dollars to the Richmond firm…

With this spectacular takeover, Take-Two wants to position itself as the number one player in the mobile market, “ the fastest growing sector ”from the video game industry. For those who aren’t up to date with the headlines rocking the mobile video game market, Zynga is one of the industry’s biggest publishers. His portfolio is one of the most popular titles in the casual gaming genre, with hits like FarmVille , Words With Friends , Harry Potter: Puzzles & Spells or Toy Blast! .

Take-Two sees it small

With this acquisition, Take-Two announces that it plans to adapt its most famous licenses to the mobile game format. The American publisher is also one of the biggest heavyweights in the industry, with lasting franchises like Grand Theft Auto, Mafia, Bioshock or the basketball simulation NBA 2K . If the latter is no stranger to mobile versions, its other licenses focused on single-player games have so far not taken the big step towards the nomadic… This could well change in the years to come.