Streaming Vs. Cinemas: Major Movie Lovers Want Both

  • by Wayne Friedman
    , Staff Writer,

    81 minutes ago

For WarnerMedia’s “Godzilla vs. Kong,” streaming and theatrical success — opening in the middle of a pandemic — wasn’t really a complete surprise.

Especially among key frequent video streamers, it is not an either-or scenario: Those viewers/customers have always liked both streaming and theaters
where movies play.

New research from the VAB, the TV industry’s advertising trade group, says 33% of frequent video streamers go to see a movie within the first two weekends of release and, in
the pre-pandemic period, 23% were more likely to go to the movies at least once a month.

Of course, for many, this runs headlong into the mind-boggling issue of ever-increasing time with
media: In 2020, PQ Media says weekly media time was up to 73 hours a week from 71 hours a week in 2020.

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