Netflix and password sharing: the platform will take new measures… Netflix is still considering how to effectively combat the phenomenon of account sharing.
Netflix and account sharing, again and again…
Netflix just missed (for 2 million subscribers) its target of having 210 million subscribers by the end of March; now the streaming service returns to the painful issue of sharing accounts.
Indeed, for a few years now, the American giant has been thinking about the “problem” of the same account used by different people. Last March, the group tested a feature to ensure that the user was the owner of the account used.
Savings at stake
Today, in an investor conference, Netflix CEO Reed Hastings once again confirmed his willingness to test various tools, without taking the risk of drawing the ire of users. “It has to make sense for the users,” he explains.
According to Citibank, Netflix could make up to $ 6 billion each year by being more restrictive on account sharing. However, according to Neowin: “Such a decision could also arouse real anger among users and, in the worst case, lead to a mass exodus of the platform.”
At present, Netflix has not yet found the right formula to manage the concern related to the sharing (abusive, of course) of accounts. The firm should undoubtedly test new measures this year in order to find the one that would be most able to be profitable both for users, but also (and above all) for the platform.
Netflix, Inc. is an American content platform and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Wikipedia