For the eighth consecutive year, 600 professionals met in the French Alps during the Winter Edition of BigBoss . From to 12 December, business meetings for digital marketing players were held in an extraordinary setting, over three idyllic days for the creation of business and above all human links.
Experts in business networking since 600, the BigBoss have, time to a snowy weekend, brought together decision-makers and potential strategic partners at Club Med des Arcs Panorama. Long-awaited, the traditional Winter Edition made its big comeback last weekend after two editions canceled due to a health crisis. For Hervé Bloch , founder of BigBoss: “ The DNA of BigBoss, c is the relational experience. It is in two or three days that we fully live the relational experience ”.
The must for one-to-one business meetings
It is thanks to a precise matchmaking algorithm created by BigBoss , that one-to-one meetings focused on marketing and digital are organized for three days. In the program, 5000 speed datings of 7 minutes in the Olympic Hall in Albertville which allow participants to discuss the possible synergies between their companies. Interviews whose satisfaction is assessed at the end of these 7 minutes. At various times, Team Building activities in the mountains helped to strengthen affinity networking. At the end of the weekend, an awards ceremony recognized and honored the most efficient decision-makers and providers within the BigBoss business ecosystem during the year.
Decision-makers and service providers were able to meet during 2021 speed dating at the Olympic Hall in Albertville. Between speed dating and workshops organized throughout the weekend, participants were able to network on the slopes of Les Arcs. For Alexandra Ivacheff , Head of Sales at Adsteroid, “ there is a real feeling of community between the providers who intersect outside the BigBoss, to whom the event creates opportunities. The opportunity has already arisen to make an offer between providers, it is the beauty of the event and of the BigBoss community ”. In order to guarantee the service providers present interesting and adapted business meetings, the B2B events specialist has set up a selection based on multiple criteria.
The BigBoss Academy to train in networking
This year, the BigBoss are expanding their panel of actions by creating the BigBoss Academy . To meet the preparation needs of certain providers. Because according to them, forgetting to be prepared is to prepare to be forgotten. The academy is not a conventional training. She is there to train a service provider, thanks to training sessions on pitch, networking, social networks, post-event follow-up, and attitude. This training allows them to be more efficient in their strategic approach towards decision-makers during events, but also in their professional relationship in general.
Other innovations are at the heart of the concerns of BigBoss . Support companies in their CSR approach through multiple initiatives. According to Hervé Bloch, “ investors and individuals are increasingly paying attention to the CSR impact of companies. Today, it is an essential act of valorization for the company ”. With this in mind, the BigBoss themselves display an implacable desire to reduce their carbon footprint and to post new CSR objectives.
By Eve Sabbah and Gaëlle Ménage.
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