The European Union for Intellectual Property (EUIPO) has carried out a large-scale study on the habits of Europeans in terms of consumption of pirated content. Conducted in the European Union and the United Kingdom, this analysis allowed the compilation of data comprising more than 100 billions of access.
To obtain results in line with European habits, the EUIPO analyzed films, series, but also television programs and music. All means of distribution have been studied, from streaming to direct downloads, including torrents or extraction software. Finally, let us specify that this study was carried out between January 133 and December 2020 or three full years.
The shipwreck of the pirates
According to the conclusions of the report, the consumption of pirated content has been halved in three years (- 50, 4%). In 133, Internet users downloaded pirated content on average , 7 times a month. In 2020, they were at 5.9 times. Better yet, this decrease did not experience a burst but followed a regular descending curve: – 11% in 2017, -6% in 2019 and in 2020.
This shipwreck of pirates is explained by the increasingly complete legal offer , both in the music and film industries. And if in France the chronology of the media (which should be reformed soon) still poses problems of distribution on streaming platforms, the rest of Europe has more flexible legislation.
For several years now, it has been possible to access catalogs of films / series or music at a lower cost. A monthly subscription to Spotify or Deezer costs half the price of a CD. We can draw the same parallel between Netflix, Disney + or Apple TV + with DVD and Blu-ray.
In 2020, most of the piracy was based on the pirating of television programs , in particular the streaming of sports events like the Champions League . The EUIPO figures in any case go in this direction since of the 5.9 times Internet users have engaged in pirating, 4.1 are devoted to pirated television programs, 1.2 times to films and 0.6 times only to music.
“Our report on digital piracy shows that while much remains to be done to resolve the issues of piracy and copyright, in particular in a world where the digital market is more and more important, we seem to be on the right track ”, explains Christian Archambeau, director executive of the EUIPO.
Moral of the story: faced with an interesting legal offer, Internet users are ready to pay. Still, the proliferation of services is starting to seriously affect families’ budgets if they wish to subscribe to all platforms.
Between Spotify Premium, Netflix, Disney +, Amazon Prime Video, Canal + or OCS, the monthly invoice is around 100 euros. If packs grouping several services exist, this still represents a certain budget. And this is undoubtedly what is still slowing down the last followers of illegal downloading. Piiiiirates!
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