How many people welcomed new ‘toys’ in the course of the pandemic 12 months?
Puppies, Nintendo consoles and baking home equipment.
I sat down with Marcus Grimerö, the CEO of Ankarsrum – a Kitchen equipment for the on a regular basis shopper with a ‘industrial’ really feel in regards to the pandemic 12 months and the way it affected gross sales.
Marketing took a again seat and gross sales + manufacturing reigned supreme.
“Our customers really love the Ankarsrum Assistent Original… Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum
Ankarsrum – constructed to do extra than simply bake
While the market is dominated and presumably flooded with one other kitchen ‘helper’, I’m partial the the Ankarsrum due to its ‘Made in Sweden’ design and in addition sturdiness in taking up kitchen jobs – baking, whipping, blitzing, cookie making.
I’ve but to tinker with the grain milling and added bonuses aka attachments which include the machine however am keen to take action in 2021.
While the machine does include minor points (giant batches are finest & residue on the interior metal mixer); in a neighborhood lead by Ankarsrum ‘lovers’ and ‘fans’…the overall consensus is that when you go Ankarsrum – you possibly can’t return. Much like changing from PC to Mac.
Marcus and I mentioned markets and trade competitors
Ankarsrum doing its factor
In a brand new collection to my FORBES page, I’m interviewing CEOs and Innovative Leaders with a legacy of ‘disrupting’ their trade – Learn from the perfect with me and keep in touch #staystrong #staysafe
Marcus Grimerö CEO of Ankarsrum
What is the Ankarsrum philosophy?
The Ankarsrum philosophy begins with a love of cooking and baking. We need to present a terrific stand mixer that helps our customers of their kitchens. We need to make the time within the kitchen as enjoyable and straightforward as potential, and assist family and friends come collectively when baking and making their meals. We at all times attempt for supreme high quality, and our machine is constructed to final. The Ankarsrum Assistent Original will get handed on from technology to technology, and that’s the finest assessment we will get.
Have tasks or campaigns been placed on maintain due to the pandemic 12 months?
Yes, we’ve put tasks on maintain as a result of we’ve wanted to regulate to new circumstances, each internally and externally. Consumer habits has modified, inflicting demand for Ankarsrum to extend dramatically in all our markets, and our position within the trade has been established on a completely new and better degree.
How did your methods change throughout this 12 months?
During current years we’ve been targeted on bettering the shopper expertise. But now, due to the rise in international demand, our focus has been on increasing our provide capability. This is our foremost problem in the course of the pandemic.
How do you promote international consciousness on your model? Is it sufficient to work with distributors as advertising ‘brokers’?
Our greatest drivers of name consciousness are our fantastic prospects. Our prospects actually love the Ankarsrum Assistent Original, and we frequently obtain 5-star scores. Our prospects are really our greatest entrepreneurs.
What are some obstacles in your profession which you have got confronted and the way did you overcome them?