Computer graphics. They are perfect for making complex and boring data more attractive and easy to understand. But you have to be a designer to make infographics, right?

How to Make an Infographic Step by step Tutorial

Wrong! Anyone can create infographics even if you don’t have much design experience! All you need is an idea, some data, and the right tools, so let’s get started!

Hi, My Name Is Sara and I am the editor of the Venngage infographics blog. In this
video My goal is to make infographic design so easy and painless for
you as possible.

I’m going to walk you through the five steps to plan and create your own infographic. I will also give you some useful tools so you can start designing right away.

But before we dive in make sure you hit that subscribe button and the bell notification button so that you never miss any of our helpful design guides.

Okay so first let’s talk about what makes an infographic effective. An effective infographic will be engaging,
eye catching, but also make information a lot easier to understand than if you
were to just present a bunch of data in text format.

So let’s dive into how you can create your own infographic.

The five steps for creating your own infographic are:

1. identify the goal of your infographic.

2. collect data for your infographic.

3. visualize the data.

4. lay out your infographic using an infographic template and

5. add some style to your design by customizing your template.

The first thing to do

it is to identify the goal of your infographic and there should be a more specific goal than just making the data attractive to the reader. In essence, each viral infographic solves a burning problem.

A burning problem is a problem your target audience is facing in their day to day lives, or a question they really want answered.

Once you have identified what will be the burning issue you want to answer in your infographic, you can use a pyramid of questions to help you develop the ideas and raise some supportive questions.
the questions will give you a specific direction to follow when you find data for your infographic and when you are presenting your information, so here is an example of what a pyramid of questions would look like and let’s say
I want to create an infographic about overcrowding and cat adoption because I
I really like animals, so burning

The problem could be how we can solve the
problem of overpopulation of cats in Canada and

a couple of supportive questions could
I know how many cats there are

currently in hostels and what are the
best ways to reduce cat overpopulation

and then a couple of polling questions
that can help us focus on the problem

it might be that you know that it has the number of cats
and shelters have been reduced in all

the years or how long it’s been
currently assigned to address the

problem of overpopulation of cats. That’s fine.
let’s move on to step two: collecting data

for your infographic. If you already have
a dataset that you want to use later

you’re ready, you can just jump forward
step three, but if you don’t have any

data, then you have to go to do the
preliminary work and you need to find data

yourself. Here are some strategies that I
I like to use to collect data for my

infographics: the first strategy is
refine your Google searches. Google is

often the best place to start when
you are looking for data that you can use.

Quotes to find an exact

you can use a minus sign to exclude
specific terms of your search, you can

add data at the end of your search

or you can add a specific data file
format your search phrase as CSV

XLS or TSV. The second strategy is to use
existing data repositories. So Google is

a great place to start, but many of the
time, the results you will get will be

messy and requires a lot of sorting
through. That’s why it’s a good idea

have some useful data repositories
marked where you can also start your

look. Here is a list of some of my
favorite data repositories. Me too

linked to them in the description box
below. We also have an in-depth blog post

which shows you different ways in which
you can collect data for your infographics

and I’ve been linked to that, too. That’s fine
let’s move on to step 3: Visualize

your information. So now that you’ve picked up a
lots of good data points you need

sort them and choose the
you want to include and then you need

discover the best way to visualize
that data. at Venngage we recommend you

using ICCORE method to help you choose
the best graphics and visuals for your

data. ICCORE means to inform, compare,
change, organize, disclose relationships and

explore. Let’s analyze each. First
inform. This is when you want to stream

an important message or data point that
it doesn’t require much context to explain.

For example, if you want to highlight a
important percentage, a ring chart or a

the pictogram works fine. Then compare. This is
when you want to show similarities or

differences between values or parts of a
all. There are a lot of different types

of graphics I could use for this
compare independent values. You could use

a bar chart or a bubble chart, and for
compare parts of a whole, you could use a

pie chart or a pictogram. And the next change.
This is when you want to show trends.

throughout time and space. Then the obvious
choice for this would be a moment

line or a line chart, but if you want
display spatial data, you could also use a

chloroplast map. A chloroplast map. Klore-
Holy shit that’s hard to say. To

The map of choropletes uses different shading
and color to indicate the value of a

property or quantity in an area, so for
example, a darker color might indicate a

higher population density, while
a lighter color might indicate a lower

population density and if you want
show a change in time in space that can

use a series of maps to compare. And then
we’ve arranged this whenever you want

to display groups, patterns, range or order. If
you want readers to search for specific information

values use a table. Meanwhile to arrange
groups can use a mind map or a Venn

diagram and then we have reveal
relate. So this is when you want

to show more complex relationships
between things, for example if you want

to display two variables for a set of
data you could use a scatter plot or if

you want to visualize multiple sets of
related data you could use a multi

series plot. And finally we have Explorer.
This is when you want readers to explore

the data and discover insights for
themselves. The possibilities for how you

can do this are virtually endless.
For example you could create an

interactive infographic that allows your
readers to drill down and look at

specific data points. That being said
this type of chart is often more

time-consuming and costly to create so
that’s why if you’re a beginner I

recommend that you start with one of the
other types of charts that we’ve

recommended. I haven’t mentioned every
type of chart that you could use for

each ICCORE goal, but don’t worry we’ve
listed a ton of different charts that

you could use with plenty of examples in
the blog post that accompanies this

video, which I of course link to in the
description box below.

Ok so now we’re on to step 4: lay out the
information of your infographic. So now

that you’ve collected all of your data,
you’ve decided what types of charts and

visuals you’re going to use, it’s time to
put it all together in an infographic. So

there are a couple things that you
should keep in mind when laying out your

information. The first is to create a
natural flow of information. Basically

think of your infographic as a story
with a beginning a middle and an end. The

start of your infographic should lay out
what people can expect to learn from the

infographic and then you put in all of
your supporting questions your charts

and your data and then you end it off
with a conclusion or a call to action.

The second tip that I recommend is to
use a grid to lay out your information.

This will just help you keep all of the
parts of your infographic organized and

aligned. Generally it’s easiest to
organize your infographic into columns

or squares. Here’s some examples: you
could use a single column layout to give

your infographic a linear flow, or you
could use a two column layout to compare

information in your infographic. If you
want some more examples of different

types of layouts that you could use, just
check out the blog post that goes with

this video. But the easiest way to layout
your infographic is to start with a

template. A template will give you a
solid foundation to work with then all

you have to do is put in your
information and customize your design.

The type of infographic that you pick
will depend on the type of information

that you want to visualize. We’ve also
put together a handy design guide to

help you pick the best type of
infographic for your information, just

click on this information card up here
so you can open it up and watch it after

this video. So returning to my cat
adoption infographic, I know I’m going to

want to showcase a bunch of statistics
and facts so I’m going to pick a

statistical infographic template that
will allow me to show off those numbers

using charts and icons and bold text
and then I can simply paste my text into

the existing template layout and I can
adjust the sizes of the fonts and the

shapes and move around any parts that I
want to move around.

So I think that this layout works quite
well for my data and I don’t really need

to move anything around I’m just going
to shorten the infographic a little bit.

So to do that I’ll unlock these boxes
and then I can select and delete the

content from the boxes and delete the
boxes themselves and then I can adjust

the length of the infographic by going
to customize page size. And then I

don’t need so many text boxes up here, so
I’ll just delete a couple and then input

the first statistic that I want to share.
And once again I’ll adjust the size of

the font so that it better fits. Now it’s
time for step 5! Add some style to your

This is pretty much the best part of

designing in my opinion. Once you’ve laid
out all of your information in a way

that flows and that makes sense you can
spice up your design by changing the

fonts, the colors, and the visuals. So
returning to my cat overpopulation

infographic I want to first replace the
icons so that they better fit the theme.

So I’ll remove the ones from the
template and search for new icons that

fit. For example a little cat. And then
I’ll change the color of the icon so

that it fits the design, and then I also
want to swap out these icons, and here I

think I want to put a bunch of cats, so
I’ll actually use a pictogram (otherwise

known as an icon chart) and I’ll search
for a cat. Drag it onto the canvas and

then I can adjust the number of rows and
columns that I want to show.

Resize it so that it fits,
and then I can also adjust the color

ratio of the pictogram so that they’re
all the same color, and once again

change the color of the icons so that
they better fit the design.

And now I think I want to display one of
the statistics as a chart. So because the

statistic shows change over time, I’m
going to use a line chart and I think I

want to put a background so that it pops
more, so I’m going to drag a square on to

the canvas and then push it back behind
the chart. And then I’m going to input my

data so I’ll just remove the template
data and put in the years and the

percentages. And now I can customize the
style of the charts so that it fits the

design. So for example I can change the
font colors I can also change the font

size so that it pops more from the page
and I can also change the line width so

that it really stands out. And then I
also don’t want to forget to include my

branding, so I’ll use the Brand Kits to
find my logo and drag it directly onto

the canvas.

As a general rule of thumb pick a
decorative font for the title of your

infographic and the section headers, and
then pick a more basic and pared down

font for the paragraph text. Next picking
colors. So when it comes to picking

colors for your infographic pick 3 to 5
colors that complement each other well

and then use that as your color palette.
But color isn’t just about making your

infographic design look pretty, it could
also be a valuable tool to help you

communicate more effectively. For example
you can use color to highlight important

points in your infographic and you can
also use color to group related elements.

So here are a few more important tips to
keep in mind when you’re designing your

infographic. The first is to leave a
plenty of white space. So white space,

also known as negative space, is the
empty space around the elements in your

design. Leaving plenty of white space
will give all of the text and images in

your infographic room to breathe and
it’ll also prevent your design from

looking cluttered. Also make sure that
the elements in your design are aligned.

A grid can help you align all of the
text and the images so they’re nice and

neat and in place. And this one is really
important, when it comes to picking

colors and fonts and images for your
design make sure that everything is

consistent. Consistency is key when it
comes to design. So here is my finished

infographic. It’s got a nice combination
of contrasting colors, some bold font to

emphasize the information, and some icons
and the text is nice and neatly aligned

and the icons are all roughly the same
size. So when I’m happy with my design I

can go ahead and publish it, share it, or
download it in whichever format that I

would prefer and I can start sharing my
infographic with the world. Ok so let’s

recap the 5 steps for creating an
infographic are: 1. identify the goal of

your infographic 2.

identify the goal of your infographic
collect the data for your infographic

visualize the data using charts and
other visuals lay out your infographic

using an infographic template and spruce
up your design by customizing the fonts

colors and icons you can find all of the
templates shown in this video plus a ton

more of beginner-friendly templates in
our templates library just go to Venngage

dot comm slash templates. How many times
can i say templates in one sentence? I

hope that this has made the prospect of
creating your own infographic a little

less scary! If you have any questions
about info graphic design or how to get

started or how to visualize data please
don’t hesitate to leave a comment and

we’ll do our best to answer them all! So
now i’m curious are you a cat person or

a dog person? Let me know in the comments.
Also if you find this video helpful

please give it a thumbs up and don’t
forget to hit that subscribe button and

the bell notification button so that you
never miss any of our helpful infographic

design guides. Ok this is sarah
signing off

see you next time for another design
guide brought to you by Venngage.

Happy designing!