Facebook Pages Redesign Eliminates ‘Like’ Button To Focus On Followers

  • by Laurie Sullivan
     @lauriesullivan,

    Yesterday

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Facebook Pages has had a makeover. One
of probably the most dramatic modifications is the elimination of the “Like” button. The social community explains that reasonably than specializing in approval or disapproval with a “Like” button, the
change will concentrate on Followers, a extra direct measurement of how the web page connects with individuals.

The elimination of the “Like” button, which identifies efficiency, solely pertains to
celebrities, companies, politicians and different public figures. It doesn’t apply to everybody utilizing the positioning.

The redesign features a new look-and-feel, up to date navigation, the
introduction of a devoted News Feed, a Q&A format for participating followers, and different instruments and insights, writes Asad Awan, head of public connections and monetization at Facebook.

“We are
eradicating Likes and specializing in Followers to simplify the way in which individuals join with their favourite Pages,” he wrote. “Unlike Likes, Followers of a Page symbolize the individuals who can obtain updates from
Pages, which helps give public figures a stronger indication of their fan base.”

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And in one other vital change, to extend the visibility of Page conversations to a wider viewers and
floor them extra often of their followers’ News Feed, feedback from public figures might be bumped to the highest of the feedback part.

Those utilizing the social community can also observe
Pages instantly from feedback and suggestions posts.

To help richer, interactive conversations, Facebook has launched a text-based Q&A format.

Facebook has additionally
added administration options to assign and handle admin entry permissions primarily based on particular duties. Those who personal the web page can grant various ranges of entry to handle particular duties together with Insights,
Ads, Content, and Community Activity & Messages.

Safety options even have been added. Facebook has improved its capacity to detect exercise that isn’t allowed on its platform
together with hate speech, violent and sexual content material, or spam and impersonation.

The visibility of a verified badge to make it simpler to determine posts and feedback from genuine Pages and
profiles might be improved. A verified Page’s touch upon one other Page’s public publish, might seem greater within the feedback part and be seen in News Feed.

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