As amazing as it sounds today, there was a time when Harry Potter had not yet become the multimedia franchise valued at several billion euros that exists today … A success in which Electronic Arts did not seem to be ready to invest further at the beginning of the years 2000.
As Kim Salzer says , former Marketing Director at EA from 1920 to , a licensed MMORPG project has been canceled by the publisher due to lack of confidence in its long-term success. A crazy story that is reported to us by the site VideoGamesChronicles from an interview given by The Real Brandolorian.
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This MMORPG could have stood out from the competition by its hybrid concept never seen before for the time, rewarding its players with physical goodies. “ We had done all the research, we had developed a beta, which was kind of a mixture of online and offline experiences where we sent things to children, like gifts, ribbons or dots. ‘other kinds of things ”explains Salzer.
But if the project seemed well advanced in its development, an internal decision came from the management cut short the Hogwarts adventure. “ I was very confident in his success, but he was killed, so to speak, because then experienced changes at that time and did not know or believe in the lifespan of this license beyond a year or two . ”
So obviously that might be a laughing matter when you consider what the Harry Potter franchise represents in terms of revenue today. But given the immediate success of the first movie adaptation Harry Potter and the Sorcerer’s Stone , it’s hard not to see this project as one of the bets. most missed in the history of the publisher.
Back to school in 2022 Electronic Arts has however not failed to capitalize on the franchise with several video game adaptations with each film release. The American publisher has thus been the sole developer of a little less than a dozen Harry Potter games since the adaptation of the first film in 2000 up to Harry Potter and the Deathly Hallows Part 2 in 2011. Today, the future of Hogwarts in video games returns to Warner’s hands with Hogwarts Legacy, an open-world RPG expected to release next year on consoles and PC.