Recently he unveiled one of the strangest secrets of the film industry, specifically Hollywood, which basically prohibits the iPhone be used by bad or antagonists of a movie.
This was pointed out by Rian Johnson, director of films such as “Brick”, “Looper”, or the Oscar nominee, “Knives Out“. Johnson said there was a “secret” agreement with Apple for the villains of the tapes do not use mobile iPhone.
“Apple… lets you use iPhones in movies but, and this is very important if you ever watch a mystery movie, bad guys can’t have iPhones on camera,” the director said in a video interview with Vanity Fair.
Also, the film director joked that revealing this information could spoil future mystery films by revealing who are the good guys and the bad guys. “Every filmmaker who has a bad boy in his movie that is supposed to be a secret wants to murder me right now,” he joked.
It’s a particularly important detail in a movie like ” Knives Out, ” where, at one point or another, every character is basically suspected of murdering the wealthy crime novelist Harlan Thrombey.
There have been some rumors in the past about Apple’s control over the time its products are displayed on TV shows and movies. According to MacRumors , the company says its products should only be used “in the best way, in a way or context that reflects favorably on Apple products .”
It’s especially difficult when Apple finances production. Last year, The New York Times reported that Apple was concerned about how its devices were represented in content created for its own streaming service.
Rian Johnson, the writer and director of “Knives Out,” revealed that Apple will permit film productions to use its products onscreen, but bad characters can’t have an iPhone on camera. When rewatching the film, you can see several characters who are suspects carry or use iPhones.
Why can’t bad guys have phones in movies?
Johnson says that while Apple allowed the movie to feature an iPhone in the scene, the company doesn’t allow “bad guys” to have the phone on camera. As part of Apple’s guidelines, third parties can only show products “in the best light” and “in a manner or context that reflects favorably” on the company.
In many movies, villains have to use their mobile to carry out their plans. If you look closely, it is unlikely that the device they use is an Apple brand. That’s because the Cupertino company doesn’t want bad guys to use its products. It is a brand image theme that director Rian Johnson has revealed during the promotion of his latest film, Daggers in the Back.
“I don’t know if I should say this or not. It may affect me in the next mystery movie I write. But what difference does it make, I’m going to say it, it’s very interesting, “said Johnson in an interview with Vanity Fair.
“Apple lets you use iPhones in movies, but if you watch a movie, you’ll find that bad guys don’t use iPhones in front of cameras. All directors who have a bad guy in their films and who is supposed to be a secret must want to kill me right now, ”the director comments in the interview.
The case of Apple is something that usually happens with many commercial brands. They don’t want their product to be linked to villain behavior, just like many beverage brands ask movie directors not to put cans of their products in the wastebaskets.