Apple has an antitrust problem. Here’s one way to solve it.


Apple’s App Store is a marvel. Introduced in 2008, a year after the debut of the iPhone, it’s become a marketplace that generates billions of high-margin dollars for Apple every year.

But the App Store is also a problem for Apple. The company’s tight control over it — which is the only way iPhone customers can get apps onto their devices — has attracted sharp scrutiny, generating antitrust complaints and investigations, and now, a high-profile antitrust lawsuit from Epic Games, the company behind Fortnite.

It seems impossible to imagine Apple fully relaxing its grip on the App Store, where it charges app developers as much as 30 percent of each sale they make within the store. This is in part because the company believes its control protects Apple users from malware and scams, and in part because Apple’s Wall Street story now depends on the high-margin profits the store generates. So it’s dug in against an increasing number of opponents.

John Gruber thinks he has a face-saving solution: better signs. Or more accurately: signs.

Gruber, a blogger and podcaster with a passionate audience among Apple fans (and executives), thinks Apple will eventually have to relent on at least one of the App Store policies former CEO Steve Jobs instituted years ago: Apps can’t tell their users they can buy something — say, sign up for the paid version of an app or buy virtual currency for Fortnite — outside of the app.

In practice, this means developers that don’t want to sell through the App Store — such as Netflix and Spotify, which sell subscriptions to their streaming services on their own sites, so they don’t have to give Apple a cut of their monthly revenue — can’t tell app users they can do so when they open the app. Instead, they have to just hope users figure out how to do it on their own.

 » Get Full Story

Written by What is Find

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings


CARROT Weather 5.2 Revamps Layout Customization and Adds New Sections and Data


The Earth Will Come to Laugh and Feast – Photographs by Roger…