Acquisition of Stokomani and MaxiBazar by the Zouari: why discount is so popular

By Claire Bouleau the 19. 10.2021 at 21 h 22 3 min read Subscribers

Two weeks ago, we learned that the Zouari were preparing to buy MaxiBazar. Now they have announced that they are entering into exclusive negotiations with the owners of another bazaar-destocking brand, Stokomani. This sequence highlights a sector that is on the rise, discount.

Moez-Alexandre and Soraya Zouari in their office, in Sèvres, photographed by Bruno Delessard for Challenges, on 02 October 2020.

Bruno Delessard for Challenges

Two birds with one stone! On December 6, LSA revealed that the Zouari couple, the main franchisee of Casino group and owner of 42% of Picard, is preparing to take over MaxiBazar , a discounter specialist in bazaar and decoration, which counts 90 stores in France and Switzerland, for a turnover of approximately 200 millions of euros. Two weeks later, this Sunday 12 December in the evening, the family has just announced this time in a press release that it has entered “into exclusive negotiations with the investment fund SAGARD and Claminvest, holding company of Jean-Jacques Namani, with a view to the acquisition of the Stokomani brand, a pioneer in discount and destocking in France. ” With 130 stores in France, Stokomani is better known than MaxiBazar. It presents itself as the “French leader of low-cost brands and specialist in pleasure buying” and boasts of offering 10. 000 references at low prices covering the worlds of fashion, beauty, decoration, toys, seasonal products, food and garden.

Discount, growing by 10%